I think tax season is a great opportunity to give this site some exposure and promotion, so I'd like to create a house ad that we can run elsewhere on the network.

Problem - I am not an artsy person and should not be designing anything. Aside from that, we want you involved!

So I need your help! (:

If you have an idea or a mockup for an ad, please post it! We do have a designer that can help with the ad if someone has an idea for a theme or text, but not the finished ad.

The size of the ad will be 220x250. This would go in the sidebar along with the other house/internal ads.

Here's an ad that was done for our Parenting site just as an example.

sample Parenting Stack Exchange ad

What do you think would make a great ad that would draw users from the rest of our network to this site?

  • 3
    I'm not sure this is the best way to attract people to the site; it runs some risk of flooding the site with a bunch of way-too-specific questions about each individual's tax return. Some thought should be put into how to avoid that.
    – user296
    Feb 1, 2012 at 16:58
  • 1
    @fennec The ad will run during tax season but need not necessarily be about taxes. More people are aware of their finances when dealing with taxes, so it is a great time to advertise. The ads really just need to be about personal finance. Feb 9, 2012 at 15:38
  • @Chris I think playing off of a tax theme during tax season might be more valuable though. Feb 10, 2012 at 18:02
  • @RebeccaChernoff Could we run more than one ad. e.g. one with a tax theme, and one with a general theme? A general theme ad has value to run beyond tax season. Parenting has a couple ads. Feb 10, 2012 at 18:24

4 Answers 4


An ad about taxes is fine (+1 for that), but PF & Money is about more than just taxes. Ultimately, people want to be successful at building up their savings and investments.

So, here's one funny ad idea to put into the rotation perhaps:

Start with a cartoony rich guy, perhaps similar to a guy featured in a famous board game ... but different enough to be non-infringing of anybody's trademarked design.

This guy would be wearing a 1920's top hat & suit, and holding up two big green money bags. One of his legs would be bent, resting up on a stack of gold bars.

Needs a funny caption. Insert here: _________________

(feel free to edit .. marking this community-wiki)

  • p.s. if anybody has a funny caption to suggest, edit my post or add it to the comments here. Thanks! Feb 9, 2012 at 15:36
  • 1
    "I don't always pose with my money, but when I do, I pose with all of it."
    – Aarthi
    Feb 15, 2012 at 3:19

An image that conveys the stress most people feel about preparing their taxes - with text that tells them SE can help.


"Don't let this happen to you this tax season! Ask your tax questions at money.stackexchange.com" (but shorter :P )

  • I prefer, "W2? W who?" Or, "This 1040EZ isn't very easy."
    – Aarthi
    Feb 6, 2012 at 21:56

Something in the visual style of a tax form -- with some kind of "violator" on top of it that lets people know they can turn to this site -- might be fun


Since this was taking forever, I just made an ad and sent it to be run on the network:


And, here it is on Programmers.SE, displaying!

enter image description here

This ad will run until April 14th. Tadaa.


You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .